As Super Bowl LIV draws closer, all eyes will be on the many storylines on the field. Will Kansas City's Patrick Mahomes bring home his first championship, giving Andy Reid his first title, as well? Or will upstart head coach Kyle Shanahan and 49ers quarterback Jimmy Garoppolo complete one of the best turnaround seasons in league history, moving from four to potentially 16 wins in just one year?
While players and coaches are getting most of the attention, the 49ers ownership team has quietly built an incredible business empire. Here's a look at the team's owners and how they've made their money.
The York Family: A Legacy of Leadership
Denise DeBartolo York – with a net worth of $2 billion – and her husband John York serve as co-chairmen of the San Francisco 49ers. Their son, Jed York, is the team president and CEO, overseeing the day-to-day operations. Since taking control in 2000, the York family has significantly increased the team's value, making strategic decisions that have propelled the franchise forward.
In 1977, Denise's father, Eddie DeBartolo, Sr., bought the 49ers for $13 million. Today, the franchise is valued at approximately $6 billion, showcasing a remarkable return on investment. This dramatic increase in value is a testament to the family’s business acumen and commitment to excellence.
Denise DeBartolo York: A Pioneering Businesswoman
Denise York began her professional journey working in her family's real estate business, The DeBartolo Corporation, in Ohio. Her hard work and dedication paid off when she became the company's vice-president and eventually co-chairman in 1994.
Around the same time, her father bought the Pittsburgh Penguins as a gift for her, which she later sold after they won the Stanley Cup. This savvy move demonstrated her ability to navigate the sports business landscape successfully.
John York: A Commitment to Health and Sports
John York is not only a businessman but also a retired cancer research pathologist. His contributions to the medical field include several significant donations over the years. Currently, he serves as chairman of the NFL's International Committee, where he plays a crucial role in expanding the league's global reach.
John is also involved with the league’s Audit and Business Ventures Committees, helping to shape the future of NFL operations and ensuring the league remains competitive and innovative.
Jed York: The Rising Star
Jed York has followed in the footsteps of his family, continuing the tradition of success both on and off the field. Born in Youngstown, Ohio, in 1980, Jed was a standout in high school, serving as captain of his baseball team and senior class president. Like his father and uncle, he graduated from the University of Notre Dame, which has become a family tradition.
Although the success of The DeBartolo Corporation provided him with financial security, Jed chose to gain real-world experience. He spent a year as a financial analyst for Guggenheim Partners in New York City, preparing him for his eventual role with the 49ers.
Taking the Helm: Leadership in the 49ers
In 2005, Jed returned to San Francisco, where he was groomed for leadership within the franchise. After serving as Director of Strategic Planning and Vice President of Strategic Planning, he became the President and Owner of the 49ers at just 28 years old.
Under his leadership, the 49ers have launched 49ers Enterprises, a venture that invests in various business opportunities outside of football. This initiative reflects Jed's vision for the franchise's future, blending sports with savvy business decisions.
Investments: Broadening Horizons
49ers Enterprises has made significant investments in diverse companies, including the soccer club Leeds United, Ariana Huffington's Thrive Global, and baby products maker Little Spoon. Jed has also personally invested in Sacramento Republic FC, showcasing a commitment to expanding the 49ers brand beyond traditional football.
This approach not only diversifies the family's investments but also positions the 49ers as a modern franchise capable of thriving in various markets.
Future Aspirations: Adding to the Legacy
Business has been booming under the York family, with a strong focus on growth and innovation. With a solid foundation already laid, the next goal for the family is to add another Super Bowl championship to their collection of assets. This ambition underscores the competitive spirit that has driven the franchise's evolution over the years.
As the 49ers continue to navigate the challenges of the NFL landscape, their ownership's strategic direction will be fundamental to the team's ongoing success. The intersection of sports and business creates a unique narrative that keeps fans and stakeholders engaged and invested in the franchise's journey.
